I build and execute custom integrated
paid marketing programs that drive results
WHAT I DO
Paid Social
Social platforms, especially the Meta suite, have complex and ever changing features, algorithms, and audiences that link people in different ways. I take a milestone centric approach where I start with a nominal budget for testing and only increase once we’ve reached a pre-determined return on ad spend. This allows the brand’s efforts to be scaleable from day one.
Paid Search
I employ tailor-made and innovative pay-per-click strategies that are the proven path to better ROI, revenue, & growth. I analyze and track data, develop actionable insights, and identify untapped areas for growth. My approach to recommend and execute a robust paid social plan.
SEO
EO is not jusy Google - it’s on local, social, and commerce/ shopping platforms too. I help clients rise through the search engine ranks through search engine optimization. SEO isn’t a one-and-done marketing strategy, and I recommend and execute on strategies that take the long view.
Advisory Services
From my years of running successful paid digital marketing operations I’ve learned that my work alone cannot and does not ensure success. To get the optimum results, the business must invest in a top notch website with seamless user experience, convertible content both creative and copy, and a nimble offline/omni-channel process for building brand awareness and converting leads generated from paid marketing. Although I’m not an expert in content, digital user experience, omnichannel brand awareness and lead conversion, I’m an expert in sourcing the appropriate vendors and working with them to make sure that their work is aligned with and enhances our paid digital marketing efforts.
WHY ME?
Strategic and Frugal
I treat your business and resources like it’s my own. I’ll work closely with you to understand your business goals and use innovation and data to guide our strategies. My baseline default is to be conservative in ad spend and stretch every ad dollar like it were my own. Unlike most digital marketers, I recommend increasing spend only when we’ve met certain benchmarks and it’s a lever we will pull only when you’re ready and comfortable.
Candid and Supportive
I support my approach with testing, evidence, and my experience with other brand and will share and discuss our reasoning with you. I’m always candid and constructive. I may not always make the easy recommendation, but I’ll be there to help you work through your decision process and support you on all your efforts.
Efficient and Consistent
I streamline processes and find efficiencies and I constantly monitor performance. I results measure against your KPIs, adapt and improve, and provide expert consultation every step of the way.
Adaptable and Nimble
In today’s digital landscape, not only do paid channels advance at the speed of light but also your company’s goals may change. I’m accommodating, flexible, and ready to adapt to whatever challenges you face.
WHO I AM
I’m a performance-focused digital marketer with deep expertise in paid media, specifically paid search, paid social, and SEO. I’m a skilled tacticians who employs a mix of tried and true along with innovative methods to help grow your revenue. I pride myself in my cost-effective and data-driven approach toward increasing conversions.
I have a degree in computer science and over 15 years of experience developing and executing paid marketing campaigns for multiple verticals, including medical and dental practices, e-commerce consumer brands, digital luxury brands, educational startups, software companies, and local brick and mortar businesses. I’ve worked for large digital agencies, in-house at brands, and as a freelancer with my own roster of diverse clients.
Case Study : Multi-Speciality Medical Practice
My client is a new medical practice with a strong brand identity but little brand awareness. They partnered with me to cre program from the ground up and to provide ongoing program management to achieve incremental site revenue growth - particularly in Q4.
The Mission
As my client's partner, we needed to craft a strategy that took into account the lack of brand awareness inherent when promoting a new business. We balanced targeted, conversion-focused strategy with reasonable ad spend by carefully identifying the most relevant and efficient digital marketing channel and advising on necessary site improvements required for a successful patient acquisiton.
The Work
We built from the ground up a targeted pay per click Google ad strategy and SEO strategy. We constantly optimize and test new campaign offerings, creative, and copy to stay relevant in a fast-paced, easily stale digital environment.
We pride ourselves on maintaining weekly communication with the client's in-house markerting and operations team and site administrators to improve user experience and increase patient appointments, ultimately helping many patients feel and live better while growing the client's medical brand.
The Results
1:15 Return on ad spend. For every dollar my client spent on Google ads, we ensured $15 dollars in patient revenue. I was able to achieve 50% higher ROAS than the industry benchmark.
20% Increase in new patient acquisition month over month
35% Increase in revenue month over month
Case Study : Fine Jewelry Brand
My client is a luxury fine jewelry brand that hired me as their digital marketing partner to develop and implement a paid social and email marketing strategy. Our partnership included paid media, paid social, email strategy, and web analytics.
The Mission
I needed to build a strategy that would scale the performance of the growing brand by building awareness and attracting repeat customers, while simultaneously growing overall online revenue and an efficient ROAS. I increased owned media contribution by growing the brand’s email database and optimized email, sale, and other messaging cadence.
The Work
Apply my in-depth paid social experience and historical findings to maximize efficiencies in digital spending. I tapped into new customer acquisition tactics by leveraging new ad types and audiences.
I harmonized the Client's strong content and brand considerations with the need to drive revenue by analyzing cadence, message, creative, and offer types to identify and produce the most successful results across digital channels.
The Results
1:6 Return on paid social ad spend. I was able to achieve 30% higher than the industry benchmark.
25% Email open rate
7% Email click rate
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